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AI consulting · Tech strategy · Founder advisory

AI, product, and growth strategy for founders who need execution.

Joseph Calitoy advises founders and leadership teams across AI, product, growth, systems, and executive decision-making.

  • AI consulting and implementation strategy
  • Tech consulting across product, systems, and scale
  • Founder contracts, strategic advisory, and board seats

Services

Where Joseph is most useful.

AI Consulting

AI workflows, internal tooling strategy, productized automation, agent design, and practical roadmaps that move teams from experimentation to use.

Tech Consulting

Architecture direction, systems analysis, UX decisions, technical product leadership, and leadership alignment when the company needs decisive guidance.

Founder & Board Advisory

Founder contracts, strategic structuring, executive decision support, board participation, and growth planning at the company-building layer.

User Acquisition

Acquisition loops, retention thinking, positioning, landing-page performance, lifecycle flow, and go-to-market systems that actually convert.

International Development

Cross-market thinking, stakeholder alignment, multinational growth conversations, and operations that need cultural intelligence and systems discipline.

Digital Currency & Emerging Tech

Blockchain business strategy, digital currency opportunities, frontier-tech positioning, and sober executive evaluation of hype versus leverage.

Pricing

Ways to work together.

Fractional leadership

$10,000 / Month

35hours included

Active fractional CTO support for companies that need steady technical leadership, product direction, and operating involvement.

  • Up to 35 hours per month
  • Minimum 3-month commitment
  • Monthly payment due in advance
See payment options

Embedded leadership

$15,000 / Month

60hours included

Embedded AI and CTO leadership for teams that need hands-on executive involvement across product, systems, and implementation.

  • Up to 60 hours per month
  • Minimum 3-month commitment
  • Monthly payment due in advance
See payment options

Additional time

Extended Hours

$300/hour

For work beyond included monthly hours, billed only when additional time is approved.

Use direct payment options

Focused intensive

Day Rate

$2,000/day

Reserved for strategy sprints, deep work sessions, workshops, or days that require dedicated attention.

Pay with direct transfer

Board role

Board Position

Byengagement

For companies looking for board-level strategic guidance, operating judgment, governance support, and long-horizon decision-making.

Inquire by email

Presence

Executive-facing, founder-capable, built for serious rooms.

This work is not generic consulting. It is for founders, operators, and leadership teams who want someone who can move between product, systems, acquisition, executive decision-making, and business structure without losing the plot.

Joseph Calitoy standing in a lounge in a dark suit. Joseph Calitoy in a navy suit in a city office setting.

Availability

Current availability.

Sundays are reserved for recharge. Existing client work is reflected in the calendar below.

September 2026

Current schedule

MonTueWedThuFriSatSun

Notes

  • Recharge: Sundays are blocked off.
  • Booked: all Mondays and Thursdays are currently unavailable.
  • Click a date: every active day opens the consultation scheduler.
  • Minimum: monthly retainers start with a 3-month commitment.
  • Hours: unused monthly hours do not roll over.
  • After hours: emergency support is billed at $450/hour.

Approach

Clear thinking. Direct execution.

Joseph brings a founder’s eye, executive judgment, and hands-on operating discipline to every engagement.

The work is practical, fast-moving, and built around decisions that matter.

“Joseph helps companies move faster, think more clearly, and execute with more discipline.”

Experience

Executive and operator experience.

Present

CEO / Founder · Tarosyn LLC

Leading AI-native product strategy, brand systems, user acquisition, platform direction, and founder-level execution across product, commerce, mysticism, and emerging technology.

2023–2026

Chief Business Development Officer · Innomation Inc.

Led enterprise-level reviews, risk assessments, governance alignment, investigative reporting, performance indicators, and executive-facing corrective action plans.

2019

San Diego Start up Management · Wheels Inc.

Supported startup management, operational structure, business development, and execution support in a fast-moving company-building environment where traction, clarity, and follow-through mattered.

2018–2022

Founder / Product Lead · Run2Play

Directed full lifecycle program oversight, product thinking, monitoring frameworks, incident investigation, and documentation systems with audit-readiness discipline.

2016–2018

Head of Business Development · Motive

Managed structured teams, internal reviews, workflow analysis, reporting, and corrective operating controls in fast-moving business environments.

2014–2016

Vice President of Business Development · Aerserv LLC

Oversaw partner performance, compliance risk, reporting quality, and cross-functional corrective action across engineering, operations, and external relationships.

2006–2010

United States Air Force · Chinese Linguist / Instructor

Worked in a high-accountability federal environment requiring precision, formal evaluation, documented findings, and mission-critical analytical rigor.

Executive strengths

  • Inspection, evaluation, and investigative analysis
  • Regulatory compliance and enforcement support
  • Program oversight and executive decision support
  • Risk identification, mitigation, and corrective action
  • Policy, documentation, and evidence management

Education & credentials

  • BA, Asian Studies / Psychology / Sociology — SDSU
  • Defense Language Institute — Mandarin Chinese
  • Computer Science Certificate — CIAT
  • Blockchain for Business — Cornell University
  • Former TS/SCI eligible for reinstatement

Payment options

Payment methods.

Venmo

@thatjoemad

Direct payment for approved engagements.

PayPal

@thatjoemad

Fast checkout for public-facing clients.

Zelle

joseph@xcalitoy.com

Direct bank transfer for confirmed work.

How it works

How engagements start.

1. Choose the engagement

Choose the service that fits the level of support you need.

2. Send the request

Send the request form with your scope and company details.

3. Confirm and schedule

Confirm payment and schedule the engagement.

Book Joseph

Book Joseph

AI consulting, tech strategy, founder advisory, and executive support.

Call 213-545-2051

San Diego, CA · U.S. Citizen · Veteran executive operator

Purchase inquiry

Start here

Choose the engagement and send the request.